Brand
Branded content is the practice of marketing via the creation of content that is funded or outright produced by an advertiser… (it is) designed to build awareness by associating (the brand) with content that shares its values. As definitions go, it’s a good start.
- Dove. Dove's Real Beauty Sketches campaign focused on self-esteem and self-image
- The LEGO Movie. If you have kids, you've probably watched The LEGO Movie hundreds, if not thousands, of times.
- Apple TV+ Do you have an Apple TV?
- Red Bull.
- Coca-Cola.
- Guinness.
