Branded content is a marketing strategy where advertisers fund or create content that is specifically designed to promote their brand. The purpose is to raise awareness by aligning the brand with content that reflects its values. This approach aims to connect with audiences on a deeper level and foster a positive brand association. Several successful examples of branded content include Dove’s Real Beauty Sketches campaign, which focused on self-esteem and self-image, and The LEGO Movie, a popular film that appeals to children and families. Additionally, Apple TV+ offers original content exclusively for Apple TV users, while brands like Red Bull, Coca-Cola, and Guinness have also utilized branded content to engage and connect with their target audiences.